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Google Flow vs Higgsfield

Both handle creative shorts, product and ad content. Below we compare only what the official sites publish: prices, annual billing, models and credit rules. We don't judge whose output is better — we have no side-by-side samples to publish, so it would be a guess.

Which to choose, and when

There is no "better overall" verdict. Each point above fits one situation; choose by whichever matters most in yours.

Prices side by side

Google Flow and Higgsfield prices side by side
ItemGoogle FlowHiggsfield
Price statusManually recorded priceManually recorded price
Cheapest planPlus · $4.99/moStarter · $15/mo
That plan, billed annually——
Most expensive planUltra 20x · $199.99/moUltra · $129/mo
Credit cycleMonthlyMonthly
EditionInternational website subscriptionInternational website subscription
Price last confirmedSep 26, 2026Sep 27, 2026

Amounts are list prices published on the official websites, in US dollars, before tax, and do not mean you can buy in your region.

All Google Flow plans

Google Flow plan prices
PlanMonthlyAnnual totalAnnual, per monthCredits
Plus$4.99——200
Pro$19.99——1,000
Ultra 5x$99.99——10,000
Ultra 20x$199.99——25,000

All Higgsfield plans

Higgsfield plan prices
PlanMonthlyAnnual totalAnnual, per monthCredits
Starter$15——200
Plus$49——1,000
Ultra$129——3,000

Credit rules

Google Flow

Monthly Flow credits do not roll over. Veo 3.1 Fast and Lite cost half as many credits on the Ultra plans, and the table below works each plan out separately.

Higgsfield

Credits are given monthly and each model uses a different amount. In the official comparison table only Wan 3.0 has exact credit costs; the other models show approximate figures, so only Wan 3.0 is included in the calculator.

Credits are not a shared currency: one Google Flow credit and one Higgsfield credit buy different things, so the counts cannot be compared directly.

Which models it offers

From each tool's own official pages (pricing or model pages). Which models a plan includes changes between versions; each model page gives its source and when it was last confirmed.