Google Flow vs Luma
Both handle Creative shorts, product and ad content. Below we compare only what the official sites publish: prices, annual billing, models and credit rules. We don't judge whose output is better — we have no side-by-side samples to publish, so it would be a guess.
Which to choose, and when
- To try one month on monthly billing: Google Flow is cheaper, Plus at $4.99/mo; the cheapest on Luma is Plus at $30/mo.
- If you want Veo 3.1: both offer it. This site has its exact official rate on both tools, so the seconds a month buys can be worked out on each.
There is no "better overall" verdict. Each point above fits one situation; choose by whichever matters most in yours.
Prices side by side
| Item | Google Flow | Luma |
|---|---|---|
| Price status | Price verified | Price verified |
| Cheapest plan | Plus · $4.99/mo | Plus · $30/mo |
| That plan, billed annually | — | $300 $25/mo equivalent |
| Most expensive plan | Ultra 20x · $199.99/mo | Ultra · $300/mo |
| Credit cycle | Monthly | Monthly |
| Edition | International website subscription | International website · individual plans |
| Price last confirmed | Nov 9, 2026 | Nov 9, 2026 |
Amounts are list prices published on the official websites, in US dollars, before tax, and do not mean you can buy in your region.
All Google Flow plans
| Plan | Monthly | Annual total | Annual, per month | Credits |
|---|---|---|---|---|
| Plus | $4.99 | — | — | 200 |
| Pro | $19.99 | — | — | 1,000 |
| Ultra 5x | $99.99 | — | — | 10,000 |
| Ultra 20x | $199.99 | — | — | 25,000 |
All Luma plans
| Plan | Monthly | Annual total | Annual, per month | Credits |
|---|---|---|---|---|
| Plus | $30 | $300 | $25 | 10,000 |
| Pro | $90 | $900 | $75 | 40,000 |
| Ultra | $300 | $3,000 | $250 | 150,000 |
Credit rules
Google Flow
Monthly Flow credits do not roll over. Veo 3.1 Fast and Lite cost half as many credits on the Ultra plans, and the table below works each plan out separately.
Luma
The plan's credit pool covers Luma and third-party models; cost varies widely by model, resolution, length and audio, so credits do not translate directly into a number of videos.
Credits are not a shared currency: one Google Flow credit and one Luma credit buy different things, so the counts cannot be compared directly.
Which models it offers
Google Flow
Luma
Ray3.2, Ray3.14, Kling 3.0, Kling 3.0 Turbo, Veo 3.1, MiniMax H3, Seedance 2.5, Seedance 2.0, Seedance 2.0 Mini, MiniMax H3 Max
From each tool's own official pages (pricing or model pages). Which models a plan includes changes between versions; each model page gives its source and when it was last confirmed.
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- Kling AI vs Luma
- Krea vs Luma
- Luma vs Magnific
- Luma vs Pika
- Luma vs PixVerse
- Luma vs Runway
- Luma vs Vidu