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Krea vs Luma

Both handle creative shorts, product and ad content. Below we compare only what the official sites publish: prices, annual billing, models and credit rules. We don't judge whose output is better — we have no side-by-side samples to publish, so it would be a guess.

Which to choose, and when

There is no "better overall" verdict. Each point above fits one situation; choose by whichever matters most in yours.

Prices side by side

Krea and Luma prices side by side
ItemKreaLuma
Price statusManually recorded pricePrice verified
Cheapest planBasic · $9/moPlus · $30/mo
That plan, billed annually$63
$5.25/mo equivalent · official per-month figure ×12
$300
$25/mo equivalent
Most expensive planMax · $105/moUltra · $300/mo
Credit cycleMonthlyMonthly
EditionInternational website subscriptionInternational website · individual plans
Price last confirmedSep 26, 2026Sep 26, 2026

Amounts are list prices published on the official websites, in US dollars, before tax, and do not mean you can buy in your region.

All Krea plans

Krea plan prices
PlanMonthlyAnnual totalAnnual, per monthCredits
Basic$9$63$5.255,000
Pro$35$252$2120,000
Max$105$756$6360,000

All Luma plans

Luma plan prices
PlanMonthlyAnnual totalAnnual, per monthCredits
Plus$30$300$2510,000
Pro$90$900$7540,000
Ultra$300$3,000$250150,000

Credit rules

Krea

Compute units are given monthly and each model uses a different amount; the official documentation gives only approximate figures, so this site does not include Krea in the calculator.

Luma

The plan's credit pool covers Luma and third-party models; cost varies widely by model, resolution, length and audio, so credits do not translate directly into a number of videos.

Credits are not a shared currency: one Krea credit and one Luma credit buy different things, so the counts cannot be compared directly.

Which models it offers

From each tool's own official pages (pricing or model pages). Which models a plan includes changes between versions; each model page gives its source and when it was last confirmed.