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Luma vs Magnific

Both handle Creative shorts, product and ad content. Below we compare only what the official sites publish: prices, annual billing, models and credit rules. We don't judge whose output is better — we have no side-by-side samples to publish, so it would be a guess.

Which to choose, and when

There is no "better overall" verdict. Each point above fits one situation; choose by whichever matters most in yours.

Prices side by side

Luma and Magnific prices side by side
ItemLumaMagnific
Price statusPrice verifiedPrice verified
Cheapest planPlus · $30/moPremium · $20/mo
That plan, billed annually$300
$25/mo equivalent
$174
$14.50/mo equivalent
Most expensive planUltra · $300/moPro · $280/mo
Credit cycleMonthlyMonthly
EditionInternational website · individual plansInternational website subscription
Price last confirmedSep 29, 2026Sep 29, 2026

Amounts are list prices published on the official websites, in US dollars, before tax, and do not mean you can buy in your region.

All Luma plans

Luma plan prices
PlanMonthlyAnnual totalAnnual, per monthCredits
Plus$30$300$2510,000
Pro$90$900$7540,000
Ultra$300$3,000$250150,000

All Magnific plans

Magnific plan prices
PlanMonthlyAnnual totalAnnual, per monthCredits
Premium$20$174$14.5020,000
Premium+$45$405$33.7545,000
Advanced$110$990$82.50112,500
Pro$280$2,520$210300,000

Credit rules

Luma

The plan's credit pool covers Luma and third-party models; cost varies widely by model, resolution, length and audio, so credits do not translate directly into a number of videos.

Magnific

Monthly plans grant credits each month; annual plans grant a year's credits at once, more than twelve months of the monthly plan. The table records the monthly plan's credits per month. Each model uses a different number of credits, and this site does not include Magnific in the calculator yet.

Credits are not a shared currency: one Luma credit and one Magnific credit buy different things, so the counts cannot be compared directly.

Which models it offers

From each tool's own official pages (pricing or model pages). Which models a plan includes changes between versions; each model page gives its source and when it was last confirmed.