Luma vs Vidu
Both handle Creative shorts, product and ad content. Below we compare only what the official sites publish: prices, annual billing, models and credit rules. We don't judge whose output is better — we have no side-by-side samples to publish, so it would be a guess.
Which to choose, and when
- To try one month on monthly billing: Vidu is cheaper, Standard at $10/mo; the cheapest on Luma is Plus at $30/mo.
- If you want to know what the credits buy before paying: Luma publishes per-second model rates, worked out on its tool page; for Vidu we have not found official rates that allow this.
- If you need a China entry point: we confirmed Vidu has one (China website); Luma's China channel is unconfirmed, which is not the same as absent. An entry point does not mean the same plans or prices.
There is no "better overall" verdict. Each point above fits one situation; choose by whichever matters most in yours.
Prices side by side
| Item | Luma | Vidu |
|---|---|---|
| Price status | Price verified | Price verified |
| Cheapest plan | Plus · $30/mo | Standard · $10/mo |
| That plan, billed annually | $300 $25/mo equivalent | — |
| Most expensive plan | Ultra · $300/mo | Ultimate 20,000 · $230/mo |
| Credit cycle | Monthly | Monthly |
| Edition | International website · individual plans | International website · Stripe consumer subscription |
| Price last confirmed | Nov 1, 2026 | Nov 1, 2026 |
Amounts are list prices published on the official websites, in US dollars, before tax, and do not mean you can buy in your region.
All Luma plans
| Plan | Monthly | Annual total | Annual, per month | Credits |
|---|---|---|---|---|
| Plus | $30 | $300 | $25 | 10,000 |
| Pro | $90 | $900 | $75 | 40,000 |
| Ultra | $300 | $3,000 | $250 | 150,000 |
All Vidu plans
| Plan | Monthly | Annual total | Annual, per month | Credits |
|---|---|---|---|---|
| Standard | $10 | — | — | 800 |
| Premium | $43 | — | — | 3,500 |
| Ultimate | $115 | — | — | 10,000 |
| Ultimate 20,000 | $230 | — | — | 20,000 |
Credit rules
Luma
The plan's credit pool covers Luma and third-party models; cost varies widely by model, resolution, length and audio, so credits do not translate directly into a number of videos.
Vidu
Subscription credits are issued monthly and valid for 30 days. The developer API is billed separately and not included in the subscription.
Credits are not a shared currency: one Luma credit and one Vidu credit buy different things, so the counts cannot be compared directly.
Which models it offers
Luma
Ray3.2, Ray3.14, Kling 3.0, Kling 3.0 Turbo, Veo 3.1, MiniMax H3, Seedance 2.5, Seedance 2.0, Seedance 2.0 Mini, MiniMax H3 Max
From each tool's own official pages (pricing or model pages). Which models a plan includes changes between versions; each model page gives its source and when it was last confirmed.
More comparisons
- Google Flow vs Luma
- Higgsfield vs Luma
- InVideo AI vs Luma
- Dreamina vs Luma
- Kling AI vs Luma
- Krea vs Luma
- Luma vs Magnific
- Luma vs Pika
- Luma vs PixVerse
- Luma vs Runway
- Google Flow vs Vidu
- Higgsfield vs Vidu
- InVideo AI vs Vidu
- Dreamina vs Vidu
- Kling AI vs Vidu
- Krea vs Vidu
- Magnific vs Vidu
- Pika vs Vidu
- PixVerse vs Vidu
- Runway vs Vidu